William (Bill) Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director.
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. Use this quote
Word of mouth is the best medium of all. Use this quote
In communications, familiarity breeds apathy. Use this quote
I warn you against believing that advertising is a science. Use this quote
