Famous Tom Peters Quotes

Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You.
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Almost all quality improvement comes via simplification of design, manufacturing... layout, processes, and procedures.
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Communication is everyone's panacea for everything.
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Excellent firms don't believe in excellence - only in constant improvement and constant change.
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Mastery is great, but even that is not enough. You have to be able to change course without a bead of sweat, or remorse.
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Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
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The whole secret to our success is being able to con ourselves into believing that we're going to change the world because statistically we are unlikely to do it.
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For the blue-collar worker, the driving force behind change was factory automation using programmable machine tools. For the office worker, it's office automation using computer technology: enterprise-resource-planning systems, groupware, intranets, extranets, expert systems, the Web, and e-commerce.
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Stop being conned by the old mantra that says, 'Leaders are cool, managers are dweebs.' Instead, follow the Peters Principle: Leaders are cool. Managers are cool too!
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Design is so critical it should be on the agenda of every meeting in every single department.
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