Leo Burnett (October 21, 1891 – June 7, 1971) was an advertising executive and was among the most 'creative' men in the advertising business.
Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business. Use this quote
The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. Use this quote
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. Use this quote
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'. Use this quote
Curiosity about life in all of its aspects, I think, is still the secret of great creative people. Use this quote
What helps people, helps business. Use this quote
I have learned to respect ideas, wherever they come from. Often they come from clients. Account executives often have big creative ideas, regardless of what some writers think. Use this quote
There is no such thing as a permanent advertising success. Use this quote
