Frank I. Luntz (born February 23, 1962) is an American political consultant, pollster, and Republican Party strategist.
The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger. Use this quote
What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent. Use this quote
I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. Use this quote
The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain. Use this quote
Sound science must be our guide in choosing which problems to tackle and how to approach them. Use this quote
